The most important reason why web positioning or SEO is necessary in your web design , is because your website is more useful for the user looking for a concept and for the engine itself search.
SEO or web positioning makes it easier for search engines to understand your website and its content. And whether or not it is relevant. Put yourself in the hands of professionals to get a consistent SEO budget.
If you want your project to go well, all part of a study, an SEO audit that will be the one that plans the project and the steps to follow.
The SEO audit is a document that is given to the client in writing on paper and is signed by both parties, from there the work to be carried out according to the points detailed in the document begins.